For thirteen years Lateral Marketing & Management has been creating extraordinary lifestyle events, conferences and sponsorship consultation for corporations and prestigious brands.

We think laterally in everything we do.

Lateral is the event management company-of record for some of Australia and New Zealand's most successful blue chip corporations, and some of the world’s most prestigious luxury brands.

We are not a part of global agency. We are independent, impartial and extremely focused.

Lateral thrives on being the best at what we do, not necessarily the loudest. We achieve, excel and grow as a result of our hard earned reputation.

Please explore our website and make contact with us soon!

THE LATERAL TEAM
Sydney
Simon Baggs	CEO and Creative Director
Marina Nicholson	Finance
Alana Bishop	Account Director/Event Producer
Alicia Carrick	Account Director/Event Producer
Tanya Knafelman	Event Producer
Lauren Barnes	Event Manager
Ashleigh Boehm	Office Manager/Event Coordinator
Chrissy Hordern	Subject Matter Expert – Prestigious Brands
Dr Craig Johnston	Subject Matter Expert- Wine
Melbourne
Brendan Lee	Event Producer
Jessica Sheridan	Event Manager
Perth
Wendy Wardell	Event Producer
Courtney Muskett	Event Coordinator
Perth
Georgia Lavis	Event Producer
Natasha Smith	Event Coordinator

Each year Lateral creates and delivers over 100 upscale lifestyle events which are designed to enhance relationships with our client’s most important customers. We partner with some of the world’s most prestigious brands in delivering these events, including CHANEL, Tiffany & Co, Zegna and Maserati. We also partner with the best wine brands from around the world, providing unique wine dinners at Australia and New Zealand's foremost restaurants, and with Australia and New Zealand's leading arts and entertainment icons. Our diverse range of lifestyle events provide a constant calendar of events delivered across Australia and New Zealand throughout the year.

We manage corporate and association conferences, off-site meetings, gala dinners, team building, road shows and family days across Australia for between 50 and several thousand delegates. Our largest recent event was for 6,500 attendees. In all instances our focus is providing fresh thoughts into each event to ensure it truly connects and engages the audience. Lateral CEO Simon Baggs serves on the National Board and National Council of Meetings & Events Association (MEA), the peak events industry body.

Lateral provides sponsorship consultation to corporations and major sponsorship properties, both in the creation of new sponsorship programs and re-invigorating existing sponsorship portfolios. Lateral's sponsorship services include sponsorship negotiation, leverage, activation and auditing. Lateral CEO Simon Baggs serves on the National Board of Sponsorship Australasia (SA) the peak sponsorship industry body.

For more detail on Lateral's services, please go to Our Services.

Brands looking for ways to stimulate sales in the Global Financial Crisis have been turning to Lateral to create events at which they can reach their customers face to-face.

Leveraging our position in the marketplace, Lateral has been successfully bringing together prestigious brands and upscale audiences at unique and extraordinary events proving that even in the most depressed market conditions, strong impulse sales can be generated while concurrently enhancing long term relationships.

Upscale experiential events at which customers experience first-hand the brand, product or service are effectively fast-tracking- customers from a stage of brand awareness to purchase intention.

According to Lateral’s CEO Simon Baggs, at a time when all marketing funds are under pressure, not only does diverting advertising budgets to customer events makes sense as it provides a greater ROI, it also provides greater accountability and it creates a highly targeted environment in which sales can and do happen.