'Extraordinary Events - Attracting and retaining your most valuable customers' has been written by upscale event management specialist Simon Baggs, and published by Power Sponsorship Publishing.

This e-book will provide marketeers with tools to hone their skills in attracting and retaining their most important customers through extraordinary events.

'Extraordinary Events' is available from www.meabooks.com.au for AUS $28.05.

Event marketing is moving up the food chain because marketers perceive events can be more cost effective than advertising or public relations. At a time when traditional advertising is becoming less and less effective, relationship marketing through events is evolving strongly.

"Targeting prospective or existing clients by inviting them to extraordinary events is rather like using a sniper", said Baggs, "it is clean, effective and hits the mark."

'Extraordinary Events' is about relationship marketing through events. It is about creating and delivering events provide unique access and 'high touch' experiences that will ensure that you can communicate better with those who have the most influence on your future earnings.

This is not about hospitality packages, no cold steak and warm chardonnay on tables of ten in a vast ballroom before a footy game. The book examines the dos and don'ts of providing events that are not available elsewhere, that are extraordinary because of their unique access and genuine experience.

"There are a few organisations that truly understand the power of events which provide access to the inaccessible", said Baggs. "Their senior management teams get to know their major clients and prospects, they form relationships, exchange information, views, they get to understand their client's preferences and in all likelihood they form a bond. The information exchange and goodwill is invaluable".