We at Lateral believe that sponsorship is the acquisition of passion. The conversion of that passion into a force that changes people's behaviour is what great sponsorship marketing is all about.
We thrive on developing the ideas that make sponsorship such a powerful medium. Our creativity, our depth of experience and our pragmatic approach to sponsorship combine to create some highly original and effective programs.
Lateral works on behalf of corporations and properties in the provision of sponsorship expertise and execution of leverage programs.
Lateral conducts audits of sponsorship portfolios, assessing the fit, the return on investment, and identifying ways to better leverage existing investment.
Lateral's CEO Simon Baggs is a past National President of Sponsorship Australasia (SA), and a former Director of Marketing of the ATP, worldwide governing body of men’s tennis. He, and the team at Lateral, has worked on sponsorship programs in all corners of the globe, in sport, the arts, community and government.
