Extraordinary Events- The Book
'Extraordinary Events - Attracting and retaining your most valuable customers' has been written by upscale event management specialist Simon Baggs.
This e-book will provide marketers with tools to hone their skills in attracting and retaining their most important customers through extraordinary events.
'Extraordinary Events' is available from www.meabooks.com.au for AUS $33.
Event marketing is moving up the food chain because marketers perceive events can be more cost effective than advertising or public relations. At a time when traditional advertising is becoming less and less effective, relationship marketing through events is evolving strongly
"Targeting prospective or existing clients by inviting them to extraordinary events is rather like using a sniper", said Baggs, "it is clean, effective and hits the mark."
'Extraordinary Events' is about relationship marketing through events. It is about creating and delivering events provide unique access and 'high touch' experiences that will ensure that you can communicate better with those who have the most influence on your future earnings.
EXTRAORDINARY EVENTS CONTENTS PAGE
Part 1 - WHY EVENTS
Events as a marketing tool
Relationship marketing through events
Part 2 - STAGING EVENTS
How to create extraordinary events
Staging events in-house or out sourcing
Ten Case Studies
Partnering with likeminded brands
Event pitfalls, horror stories, what to avoid
Part 3 - ESSENTIAL CONSIDERATIONS
Technical assistance
Developing KPIs and estimating the ROI for events
The ethics of hospitality
Insurance, tax and legal considerations
Event Association
Part 4 - SUMMATION
Summation
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