who we are - Lateral Marketing and Event Management

For twelve years Lateral Marketing & Management has been creating extraordinary lifestyle events, conferences and sponsorship consultation for corporations and prestigious brands.

We think laterally in everything we do.

Lateral is the event management company-of record for some of Australia's most successful blue chip corporations, and some of the world’s most prestigious luxury brands.

We are not a part of global agency. We are independent, impartial and extremely focused.

Lateral thrives on being the best at what we do, not necessarily the loudest. We achieve, excel and grow as a result of our hard earned reputation.

Please explore our website and make contact with us soon!


THE LATERAL TEAM

Simon BaggsCEO
Marina NicholsonFinance
Kristin O'BrienSenior Event Producer
Alana DuncanAccount Director
Tanya KnafelmanEvent Manager
Alicia CarrickEvent Manager
Lauren BarnesEvent Coordinator
Chrissy Carrick-Hordern      Subject Matter Expert
- Prestigious Brands
Dr Craig JohnstonSubject Matter Expert
- Viticulture
Paul VenablesSubject Matter Expert
- Artistic Direction
what we do - Lateral Marketing and Event Management
what we do - Each year Lateral Marketing and Management creates and delivers over 170 upscale lifestyle events Lateral creates and delivers lifestyle events designed to enhance relationships with our client`s most important customers.

Each year Lateral creates and delivers over 170 upscale lifestyle events which are designed to enhance relationships with our client’s most important customers. We partner with some of the world’s most prestigious brands in delivering these events, including CHANEL, Tiffany & Co, Zegna and Maserati. We also partner with the best wine brands from around the world, providing unique wine dinners at Australia's foremost restaurants, and with Australia's leading arts and entertainment icons. Our diverse range of lifestyle events provide a constant calendar of events delivered across Australia throughout the year.


Lateral manages conferences, off-site meetings, awards nights, team building, Road Shows and Family Days across Australia

We manage conferences, off-site meetings, awards nights, team building, Road Shows and Family Days across Australia for as few as 20 attendees. Our largest event in 2007 has been 6,500 attendees. In all instances our focus is providing fresh thoughts into each event to ensure it truly connects and engages the audience.


Lateral provides sponsorship consultation to corporations and major sponsorship properties

Lateral provides sponsorship consultation to corporations and major sponsorship properties, both in the creation of new sponsorship programs and re-invigorating existing sponsorship portfolios. Lateral's sponsorship services include sponsorship negotiation, leverage, activation and auditing.

For more detail on Lateral's services, please go to Our Services.

Lateral ensure it`s Event Management and Sponsorship services are carbon neutral by calculating the CO2 emissions created by its operations and by its employees, and funding the planting of trees.

Lateral ensure it`s Event Management and Sponsorship services are carbon neutral by calculating the CO2 emissions created by its operations and by its employees, and funding the planting of trees.
Each year Lateral calculates the CO2 emissions created by its operations, and funds the planting of trees to help us in our goal of becoming carbon neutral. The trees also combat salinity, reduce soil erosion, clean underground water systems and provide habitat for wildlife.